Decision Making and Behavioral Decision Theory

FUZZY SOFT MATRIX THEORY AND ITS APPLICATION IN DECISION MAKING

In this work, we define fuzzy soft ($fs$) matrices and theiroperations which are more functional to make theoretical studies inthe $fs$-set theory. We then define products of $fs$-matrices andstudy their properties. We finally construct a $fs$-$max$-$min$decision making method which can be successfully applied to theproblems that contain uncertainties.

Affective Decision Making: A Behavioral Theory of Choice∗

Affective decision-making is a strategic model of choice under risk and uncertainty where we posit two cognitive processes — the "rational" and the "emotional" process. Observed choice is the result of equilibirum in this intrapersonal game. As an example, we present applications of affective decision-making in insurance markets, where the risk perceptions of consumers are endogenous. We then d...

AFFECTIVE DECISION MAKING: A BEHAVIORAL THEORY OF CHOICE By

Affective decision-making (ADM) is a refutable and predictive theory of individual choice under risk and uncertainty. It generalizes expected utility theory by positing the existence of two cognitive processes – the “rational” and the “emotional” process. Observed choice is the result of their simultaneous interaction. We present a model of affective choice in insurance markets, where risk perc...

Humble Decision-Making Theory

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Bayesian Decision Making Theory